brand

[brænd]
n
a particular product or a characteristic that serves to identify a particular product
a trade name or trademark
a particular kind or variety
he had his own brand of humour
an identifying mark made, usually by burning, on the skin of animals or (formerly) slaves or criminals, esp as a proof of ownership
an iron heated and used for branding animals, etc
a mark of disgrace or infamy; stigma
he bore the brand of a coward
a burning or burnt piece of wood, as in a fire
a flaming torch.a sword
a fungal disease of garden plants characterized by brown spots on the leaves, caused by the rust fungus Puccinia arenariae
vb
to label, burn, or mark with or as with a brand
to place indelibly in the memory
the scene of slaughter was branded in their minds
to denounce; stigmatize
they branded him a traitor
to give a product a distinctive identity by means of characteristic design, packaging, etc