And its criterion is correspondence in meaning and similarity in function.

符号学的翻译标准是意义相符,功能相似.

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The desiring rhetoric of advertising expresses the semiotic mechanism of advertising language.

广告语言的符号学机制表现在广告的欲望修辞上.

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In this paper, a semiotic explanation is offered around translatability issue.

在这篇文章中, 对于可译性问题,作者给出了一种符号学的解释.

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Semiotics , that is identified semantic ambiguity and Technology Studies.

符号学, 就是辨语义含混之技术学.

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By semiological analysis, Chinese compound words are complex symbols with alluding functions.

从符号学的角度分析, 汉语的复合词是一种提示性的复杂符号.

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Syntactics is a subject to study abstract formal connexion among the signs.

符号学是研究符号之间的抽象形式联系的学科.

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Sheldon : Semiotics. The study of signs and symbols.

符号学, 研究符号和象征.

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The theoretical supports of argument are Modem Semiotic theories and Geoffrey Leech " pragmatic Principles. "

论文主要的依据是现代符号学理论和 里奇 的语用原则.

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Body language possesses the functions of typical signs and has an important location in semiology.

身势语具备典型符号的功能,在符号学中占有相当重要的地位.

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The paper wants to discuss that semiotic is applied in the field of product design.

本论文探讨的是符号学在产品设计领域的应用.

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Semiotics is a subject focusing on semiotic structure semiotic representation, message communication, etc.

符号学是研究符号的结构、表示 、 消息通信及其应用的学科.

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According to the Chinese character semeiology , code - switching function is the basic information function of character system.

汉字符号学认为,代码转换功能是文字系统最基本的信息功能之一.

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Semiotics is a subject forming in 20 th century and has much relation with constructivism and philology.

符号学是一门二十世纪新兴的学科,与语言学与结构主义的发展有着密切的关系.

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In the perspective of semiotics, equivalence is the relationship between a sign and its interpretation.

从符号学理论角度来看, 翻译本质上是两种符号系统的转换:等值是符号和解释项之间的关系.

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Derrida's critique of structuralism and semiotics, particularly the work of Levi - Strauss and Saussure, is articulated.

德里达的批评结构主义和符号学的, 特别是 列维斯特劳斯 和索绪尔, 是阐述.

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