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Such situations call for a new term that enlarges the marketing concept.

这种形式呼唤一种新概念来拓展营销观念.

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The marketing concept rests on four pillars: target market, customer needs, integrated marketing, and profitability.

营销观念建立在四个支柱上: 目标市场 、 顾客需要 、 整合营销和盈利能力.

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After half a century s development, marketing concept has now received a serious challenge.

市场营销观念的发展在经历了半个世纪后, 遇到了严峻的考验.

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All these bring change to the marketing concepts, so experiential marketing concept arises and develops rapidly.

这一切带来了营销观念的变革, 体验营销观念应运而生并迅速发展起来.

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